inside fibro campaign

Fibromyalgia Awareness Campaign

Inside Fibro is a campaign which invites you to go behind the film, (red acetate glasses), to reveal the hidden truths of what it is like to have the chronic illness fibromyalgia. The campaign offers hidden truths of the struggles of living with this illness and how wrong the perceptions can be about the way we look... how we look does not reflect how we feel, because this is an invisible illness. Once you put on the red acetate glasses the red typography gets cancelled out allowing  the blue typography to become prominent and the hidden message becomes clear - reflecting what it’s like Inside Fibro.